Google AdWords Is Google Ads Now
Google has rebranded AdWords as Google Ads and consolidated its other advertising products ( DoubleClick and Google Analytics 360) into brand new Google Marketing Platform and Google Ad Manager.
If you want to know more about these changes, then you’ve come to the right place.
Let’s see what’s new on Google AdWords.
1- If you’ve signed in into your Google AdWords account recently, you might have noticed this message:
“Google AdWords will soon be Google Ads. The Help Center and new AdWords experience will reflect our new brand starting July 24, 2018.”
So, what does that mean? and what’s changing?
The change is intended to make it easier for small business to advertise across all PPC channels, according to Google, and for enterprise-level advertisers to take advantage of advanced forecasting and intelligence technologies.
Google Ads will show the same features and network of Google AdWords like:
So, what is changing in Google AdWords Is Google Ads Now?
- The new brand name and logo reflected on the platform, website, billing and help center.
- Instead of logging into AdWords from adwords.google.com, you will log into Google Ads from ads.google.com.
- The new Google Ads interface also packs some serious promises for small business advertisers.
Google to release three different “brands.”
- Google Ads: Formerly known as Google AdWords, it will now be called Google Ads.
This platform will contain everything that AdWords had and more. That means that the search network, display network and video ads. In addition to the existing setup, new features like automation and machine learning will be bigger functions.
- Google Ad Manager: The Google Ad Manager is the new platform that combines two tools that are commonly used: DoubleClick Ad Exchange and DoubleClick for Publishers.
In the coming months, existing DoubleClick interfaces will reflect the Ad Manager. This platform will help advertisers reach people on platforms like TVs, Apple News, live streams, AMP, gaming, apps and more.
Google Marketing Platform: Google Marketing Platform will now absorb both the DoubleClick advertiser network and Google Analytics 360 to become one entity.
This move is geared towards enterprise marketing teams who enjoy using both analytics and ads together for better reporting, understanding, and results. On the platform, you can “plan, buy, measure and optimize digital media and customer experiences in one place.” and much more…